Cut
Cut determines how a diamond returns light — excellent cut maximises brilliance and fire.
Diamonds: The 4Cs
A quick guide to the 4Cs — the key factors that define diamond quality, beauty, and value.
Colour
Most diamonds show slight warmth. The less colour, the rarer; near‑colourless is a sweet spot.
Clarity
Clarity grades reflect inclusions. Eye‑clean stones offer great value without visible imperfections.
Carat
Carat is weight, not size alone. Smart proportions can make a diamond face‑up larger.